stapley creative

is loading...

Hello, my name is Craig.

Creative and business-savvy marketing and communications leader with 10+ years of experience across a broad range of marketing and design functions in many industry segments. I have the proven ability to sell ideas, inspire teams and deliver results. My work is exceptional and my drive extraordinary. Plus, I make a mean PB & J sandwich.

Print or Download my CV

Professional Experience

Creative Director – iFit (Icon Health and Fitness)

2011-Present

iFit is the technology arm of parent company Icon Health and Fitness, the worlds largest fitness equipment manufacturer. Product categories include online memberships, wearable fitness trackers, mobile & integrated apps, fitness programs, streaming videos and affiliate sales.

Responsibilities include - Leading strategic digital & print experiences across web, mobile, tv, social media and retail channels. Developing, testing and implementing new revenue generating business opportunities. Leading a team of designers, copywriters and marketers to accomplish business objectives on time and under budget. Creating design and UX processes, documentation and guidelines for project development.

➥ ifit.com

UI/UX Designer – Impact Payment Group

2009-2011

Creative lead in research, vision, design and implementation. I was often responsible for taking a project from start to finish. This included improving usability, analytic tracking, SEO , prototyping, design and front-end development. While there, I lead the implementation of a new CRM system and a brand diversification strategy which increased revenues significantly.

Art Director – Digital Slant (Brand/Marketing Agency)

2007-2009

As the art director for this branding & marketing firm I was responsible for creating marketing materials for numerous brands, working in many styles. Over the course of 2 years I created, and successfully presented, many branding systems to multiple clients. This is where I developed my growing passion for business.

Graphic Designer – Linea Studios

2006-2007

Pure design. My only responsibility was meeting deadlines with quality work.

Freelance Illustrator – Stapley Illustration

2004-Present

Illustration and art have always been a passion of mine. Stapleyillustration.com was launched in 2004 as a portfolio site for my illustration work. I focus primarily on childrens illustration and regularly have work published in the Highlights, the Liahona and the Friend magazines.

➥ stapleyillustration.com

Freelance Design – Stapley Design

2010-Present

Though I rarely accept freelance design assignments anymore, I built stapleydesign.com to showcase my design work.

➥ stapleydesign.com

Creator/Owner – Santa's Red Letter

2013-Present

What if Santa wrote back? On santasredletter.com parents easily send an authentic looking, personalised letter to their children signed by the Big Guy himself. This seasonal business has really taken off. I have innovated by adding a Santa’s Black Letter, for naughty children, and Santa’s White Elephant, a $25 mystery gift. Again this was a business built and marketed entirely by myself... and the elves of course.

➥ santasredletter.com

Creator/Owner – Found Resumes

2014-Present

An entrepreneur at heart, I found myself having to sift through stacks of resumes trying to decipher the good from the bad. I saw an opportunity to create a resume design service that focuses on turning poorly designed, outdated resumes into something that gets noticed. I tackled this one myself doing everything from the writing, to the positioning, to the development and the design. The site foundresumes.com has been featured on multiple design and ecommerce business boards.

➥ foundresumes.com

education

Bachelors Degree – Graphic Design

2002-2006

Graduated from Utah State University in the Fall of 2006.

Diploma

1996

Graduated from Mountain Crest High School in the summer of 1996.

Contact

Craig Stapley - 79 South 1070 East, Hyrum Utah 84319 (option to relocate)

Your culture is your brand

Tony Hsieh, CEO Zappos

Leadership is doing what is right when no one is watching

George Van Valkenburg

Design Sampler

  • Found Resumes

    Found Resumes
    foundresumes.com

  • Santa's Red Letter

    Santa's Red Letter
    santasredletter.com

  • iFit
    tablet experience

  • Milieu Design

    Milieu Furntiture Design
    print

  • AOS

    AOS
    print & brand

  • Shundahai

    Shundahai
    print & brand

  • The Friend Cover

    The Friend Magazine
    cover illustration

  • Highlights Magazine

    Highlights Magazine
    Cover Illustration

  • The Freind

    The Friend Magazine
    illustration

  • iFit

    iFit Experience, CES Show
    motion graphics

  • iFit

    iFit Devices, CES Show
    motion graphics

Lets Talk

Your message has been sent. Thank you!

Sorry your message can not be sent.