Creative and business-savvy marketing and communications leader with 10+ years of experience across a broad range of marketing and design functions in many industry segments. I have the proven ability to sell ideas, inspire teams and deliver results. My work is exceptional and my drive extraordinary. Plus, I make a mean PB & J sandwich.
iFit is the technology arm of parent company Icon Health and Fitness, the worlds largest fitness equipment manufacturer. Product categories include online memberships, wearable fitness trackers, mobile & integrated apps, fitness programs, streaming videos and affiliate sales.
Responsibilities include - Leading strategic digital & print experiences across web, mobile, tv, social media and retail channels. Developing, testing and implementing new revenue generating business opportunities. Leading a team of designers, copywriters and marketers to accomplish business objectives on time and under budget. Creating design and UX processes, documentation and guidelines for project development.
Creative lead in research, vision, design and implementation. I was often responsible for taking a project from start to finish. This included improving usability, analytic tracking, SEO , prototyping, design and front-end development. While there, I lead the implementation of a new CRM system and a brand diversification strategy which increased revenues significantly.
As the art director for this branding & marketing firm I was responsible for creating marketing materials for numerous brands, working in many styles. Over the course of 2 years I created, and successfully presented, many branding systems to multiple clients. This is where I developed my growing passion for business.
Pure design. My only responsibility was meeting deadlines with quality work.
Illustration and art have always been a passion of mine. Stapleyillustration.com was launched in 2004 as a portfolio site for my illustration work. I focus primarily on childrens illustration and regularly have work published in the Highlights, the Liahona and the Friend magazines.
Though I rarely accept freelance design assignments anymore, I built stapleydesign.com to showcase my design work.
What if Santa wrote back? On santasredletter.com parents easily send an authentic looking, personalised letter to their children signed by the Big Guy himself. This seasonal business has really taken off. I have innovated by adding a Santa’s Black Letter, for naughty children, and Santa’s White Elephant, a $25 mystery gift. Again this was a business built and marketed entirely by myself... and the elves of course.
An entrepreneur at heart, I found myself having to sift through stacks of resumes trying to decipher the good from the bad. I saw an opportunity to create a resume design service that focuses on turning poorly designed, outdated resumes into something that gets noticed. I tackled this one myself doing everything from the writing, to the positioning, to the development and the design. The site foundresumes.com has been featured on multiple design and ecommerce business boards.
Graduated from Utah State University in the Fall of 2006.
Graduated from Mountain Crest High School in the summer of 1996.